Michael Crouch Innovation Centre (UNSW)
In 2016, I joined the Michael Crouch Innovation Centre (MCIC) at UNSW as a Catalyst-in-Residence to help activate their strategic vision. Over 18 months, I worked closely with the COO to clarify purpose, design a future-focused identity, and embed the brand within UNSW. Inspired by the centre’s binary architecture and maker culture, the brand positioned MCIC as a driving force in UNSW’s global innovation agenda.
TESTIMONIAL“Tom & his team take their craft seriously, investing time and energy to deeply explore and digest our organization’s core values, purpose and built environment.”
Brad Furber, COO
Michael Crouch Innovation Centre
