I worked with the founders of Code Camp to evolve their brand during a period of rapid growth. Through strategic workshops, we uncovered that their true purpose wasn’t just teaching kids to code—but empowering them to create anything they could imagine. We redefined their positioning, purpose and identity, launching a vibrant new brand system.
Code Camp
Brand Evolution
510% growth
In 2017 Code Camp saw 510% in growth, being listed as No.3 in 'Smart Companies 2018 Smart50 Awards. After our brand launch, Code Camp doubled their holiday program intake and expanded to the USA and UK. They’ve since taught 90,000+ students, partnered with major sponsors like Google and Westpac, and launched Code Camp World — a 3D online coding platform.
