5B: Pioneering the clean tech landscape
In 2021, I worked with 5B—a fast-growing clean tech company—to reposition their brand from a solar startup to global innovation leader. Through deep research and strategic workshops, we clarified their vision, evolved their identity, and created a full brand system to support new product lines like 5B Maverick. The result is a bold, future-facing brand rooted in both engineering and nature—designed to scale with 5B as they reshape global energy infrastructure.
Introducing a symbol
"Tom developed a visual identity which really reflects our evolution from pioneers of a single amazing 5B Maverick product to global leaders in solar innovation."
Bernadette Jolley,
5B Head of Marketing
